Brad Ruggles

The Art Of Living

Catalyst 09: Shane Hipps

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In this session Shane Hipps, author of Flickering Pixels, shared about what and how we communicate our message in today’s digital world. Don’t forget to keep checking in over at CatalystBackstage.com

Shane Hipps – The Medium Is The Message

  • Christianity is fundamentally a communication event
  • “The methods change but the message stays the same.” i.e. You have to innovate your methods otherwise the gospel becomes increasingly irrelevant.
  • The medium, in fact, IS the message – how you say something as much as or more than what you say
  • What you use to communicate will determine how your message is heard and received
  • The content of any particular medium is like the slight-of-hand that a magician performs. While we’re distracted the message is subtly communicated
  • In advertising there is a big difference between the printed words and images. Our brains process them differently. When you present your views in an essay format, it invites argument. However, when you present your opinion using images, it represses the logical side of our brain and causes us to become more accepting of the message.
  • Mark 2:22 “No one pours new wine into old wine skins…” Jesus makes the emphasis that the wine is new as well as the wine skin. In other words, you must update your methods and your message. The gospel of message has changed through the years depending on who it was being presented to, where they were at and at what time in history they were from.
  • And yet, the ever-changing gospel never changes. How is that possible? Look at a picture of yourself when you were a baby. You look, act and function completely different now than you did when you were a child…and yet, you are still the same person.
  • The look, function and feel of a mustard seen is completely different than the look, function and feel of a mustard tree. And yet a mustard tree cannot exist without that tiny mustard seed. They are the same and yet always changing. The leaves that grow on the tree do not invalidate the mustard seed.
  • The DNA of the gospel will never change (love wins, grace is free, etc.)

I haven’t read Shane’s book, Flickering Pixels, yet but I want to after this talk. Your thoughts?

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